Leadership

Gilma Cartagena

Country President, EL Salvador

Gilma Cartagena is a dedicated entrepreneur and advocate for sustainable tourism and youth empowerment in Central America. She holds a bachelor’s degree in Tourism Business Administration from Universidad Francisco Gavidia and combines her business acumen with a deep passion for social impact.

In 2017, she founded Oturs Travel, a sustainable tourism company committed to creating meaningful travel experiences that uplift local communities and protect natural and cultural heritage. That same year, she launched Youth to Lead, a platform that empowers young people with opportunities for leadership, innovation, and growth.

Gilma has also contributed to global projects in partnership with the World Intellectual Property Organization (WIPO) and was awarded Seed Capital from the European Union in 2019 for her entrepreneurial vision.

Known for her empathy, drive, and strategic thinking, Gilma continues to inspire change through tourism, youth development, and community leadership.